Affiliate

Romanian affiliate marketing firm 2Performant acquires Profitshare, partners with eMAG proprietor

.2Performant, a Romanian innovation and also affiliate advertising and marketing services company, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it intends to get the Profitshare associate systems in Romania and also Bulgaria coming from Transformation Marketing. Simultaneously, Dante International, the proprietor of eMAG, are going to come to be a shareholder in 2Performant.On September 6, 2Performant's Panel of Directors wrapped up a preparatory deal to obtain the Profitshare.ro and also Profitshare.bg affiliate systems possessed by Conversion Advertising S.R.L. and Transformation Marketing EOOD. The agreement describes the principles of the transaction and is actually certainly not legitimately binding, conforming to the provider push mentioned through Economedia.The operation includes the transfer of the Profitshare business lines from Transformation Advertising S.R.L. as well as Sale Marketing EOOD (as vendors) to 2Performant (as the purchaser). Dante International S.A. (majority shareholder of Transformation Advertising and marketing S.R.L.) will certainly be part of the business move arrangement as an underwriter." The moment the Profitshare deal is finished, our team will definitely grow our present ability and diversify our client portfolio in both Romania and Bulgaria. We still possess a few crucial measures to complete, but I am actually certain that the staffs associated with the deal on each sides will certainly take care of to finish them successfully. Our company will certainly reveal our post-acquisition programs after finalizing the investment depending on to the ultimate contract," said Dorin Boerescu, Chief Executive Officer and also Founder of 2Performant System.The transaction cost is RON 4.3 thousand, as well as are going to be paid out 55% in money as well as 45% in 2Performant allotments via a resources rise.." 2Performant is actually a younger as well as compelling company with worths that reverberate along with our company. We assume that, after the deal is actually settled, the Profitshare service integrated along with 2Performant will definitely deliver better worth to its own customers," pointed out Tudor Manea, General Manager of Dante International SA.2Performant also keeps in mind that numerous steps stay to accomplish and also complete the purchase, including the successful fulfillment of the due diligence evaluation through 2Performant.Profitshare was actually introduced in 2012 and presently possesses a profile of 250 associate systems (featuring the eMAG group) in Romania and also Bulgaria.radu@romania-insider.com.( Photo resource: the company).